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Define Customer in Real Estate

Customer: 

To put it simply, a customer is someone who is interested in buying or selling a property but does not have a formal agreement with a real estate agent. The agent can provide some assistance to the customer, but they do not have the same level of responsibility and loyalty that they would have with a client.

Example: 

For example, let's say John is looking to buy a house and contacts a real estate agent, Sarah, for some help. John has not signed any agreements with Sarah yet, so he is considered a customer. Sarah can provide John with information about available properties and answer his questions, but she is not required to work solely in John's best interests like she would with a client.

Illustration of a diver exploring the depths of the ocean. This image represents in-depth further learning in various real estate dictionary and glossary terms on our website.
"A Deep Dive for Real Estate Agents"

Note: An implied agency can arise when a real estate agent treats a customer as a client, meaning they provide advice, guidance, or information beyond what is typically provided to a customer. This can create a situation where the customer expects the agent to act in their best interest, similar to the relationship between an agent and a client. While the agent may not have intended to create an agency relationship with the customer, their actions can lead to the implication of such a relationship. In such cases, the agent may have certain legal and ethical obligations to the customer, such as providing accurate information and disclosing any conflicts of interest.
Illustration of Dumb Ox mascot.

"Wit & Whimsy with the Dumb Ox: Unlocking Knowledge with Rhyme:"

Oh, the customer, the customer, they're quite a curious one,
Not quite a client, not quite done.
They want to buy or sell a home,
But no agreement with an agent they've shown.

The agent can help and answer questions with glee,
But not the same as with a client, you see.
No loyalty or responsibility they must bear,
The customer-agent relationship is quite rare.

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